Project Overview
Critical Edge is a podcast that discusses thought-provoking topics and interviews leaders, innovators, and change-makers. They needed a website that would act as a central hub for episodes, show notes, guest bios, and listener engagement. Our goal was to craft a site that reflects the podcast’s gravitas while being easy to navigate and discoverable via search.
Our Approach
We designed a clean, modern interface that puts episodes front-and-center, with intuitive filtering and categorisation for guests and topics. Built on WordPress, the site is fully responsive, fast, and scalable as they publish more episodes. Our SEO strategy included optimising metadata, structuring content (episode pages, guest profiles), and using relevant keywords that viewers might search for in their niche.
Challenge
Without a dedicated, well-structured website, it was difficult for listeners to explore past episodes, find guest info, or discover new content. The podcast also lacked SEO optimisations to help reach new audiences interested in its themes. They needed a compelling website that would both present the podcast content clearly and improve visibility in search engines.
Strategy
Web design Malta · SEO Malta · UI/UX design · Local SEO optimisation · Mobile performance
Client
Critical Edge Podcast, UK
Media / Podcast
